Pamphlet World

Pamphlets being inserted at Panjrapole

When we open newspaper in the morning, some pamphlets or flyers just slip out of pages. Some people just ignore, few pick up and scan them and some may contact the advertiser to enquire. Each one of us react in various ways, depending upon our mood swing, interest and time factor. Some are wise enough to keep some useful looking pamphlets properly for later use. We hardly realize that how much money has been spent on printing and distribution of that pamphlet.

There are some issues which one must be aware with while advertising through pamphlets. Charge for distribution of 1000 pamphlets vary from Rs 80 to 150. How much one is going to pay depends upon his bargaining power. The newspaper hawker will give you a well-made out excuse that if you want good service (proper distribution) of pamphlets, then you need to pay well.

The distribution channel starts from the place where pamphlets are printed. That printer will guide you about the agent. The agent will get the distribution done through newspaper vendors and hawkers by paying them commission.

You will be amazed with the speed with which pamphlets are inserted into the newspaper. Today, when i reached the spot in Panjrapole at 3.30am, i saw in about 1 hour, 2500 pamphlets were inserted in newspapers by one hawker. Though i had specified that i want all my pamphlets to go with only The Times of India, i was said that it was very difficult and time taking task. I had to compromise.

It is important that you stand with your distribution agent while insertion, so that they don't do any mischief. Vendors and hawkers themselves claim that there are some among them, who don't insert the complete bunch of pamphlets in order to save time. Some are reliable, but not everyone.

Ahmedabad has a big community of businessman. So, number of pamphlets distributed daily are huge. On Sunday the number is quite high as readers are more likely to check pamphlets in relaxed mood with plenty of spare time Most businessman prefer Gujarati newspapers as they have higher circulation and demand.

There are printers in Ahmedabad who print 10,000 Black & White pamphlets in just Rs 1200. The quality of paper is very cheap. At the same time, glossy paper colour printing will increase the price many fold. The selection usually depends upon the type of target market and the product/service.

How effective are pamphlets in modern day is debatable with so many other medium for communication.
But, it's popularity does not seem to have diminished. Every businessman loves to try them.

I hope, if you are going to start some business or already into, then this article may be of some interest.
Thanks for reading!