The most important P

MANOHAR CHORAFALI

People of all age, from different classes of the society, from different backgrounds can be seen eating Chorafali together. Manohar Chorafali is just a small counter specially selling Chorafali, but do a huge business of more than Rs 5000/day. Manohar Chorafali is selling this Gujarati dish from last 30 years and has this counter, off Ashram Road, behind Sales India from last 10 years. He has a huge customer base made of office staffs of nearby business houses. His fresh Chorafali does not need marketing.

MANOHARBHAI

Manohar is a lively character and prepares the dish himself. He also knows and understands his business well, so he keep things simple. He makes us believe that product is the most important marketing P out of 4 Ps (Product, Place, Price & Promotion) of Kotler.